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The History of the Stourbridge Radio Project
THE BEGINNING

Stourbridge and its surrounding areas, including places as far apart as South Dudley, Clent, Kinver and West Halesowen, are covered mainly by radio stations broadcasting from Wolverhampton, Birmingham and London.

In April 2001, a group of radio professionals believed that Stourbridge deserved its own commercial radio station.

After a meeting at Stourbridge Town Hall, "Stourbridge-FM" was formed and set about in an attempt to achieve the goal of getting the town its very own radio station.
 

GETTING A RADIO BROADCASTING LICENCE

It is not possible to simply buy a licence to broadcast to an area.

A group wishing to set up a radio station must prove to the UK regulators, Ofcom, that the area it wishes to broadcast to can support its own full-time radio station in terms of everything from finances to local support of residents.

One way of proving this is by carrying out a series of 'experimental broadcasts' which usually last for 28 days (four weeks).

These four-week broadcasts are known as Restricted Service Licences, more commonly referred to as RSLs.
 

STOURBRIDGE FM

The original Stourbridge FM was created in 2001 by Paul Teague with the intention of broadcasting RSLs in order to earn a permanent commercial radio licence for the Stourbridge area.

Under the Radio Authority, which preceded Ofcom as the radio regulator, a station would broadcast RSLs with a view to being added to the "working list".

This list would be gradually worked through by the Radio Authority, who would advertise the radio licence for the area and invite applications from groups who wish to set up a radio station to serve this area.

The applications would be evaluated by the Radio Authority, with a full-time licence being awarded to the winner.
 

RSL 1

Broadcasting on 102.6FM, Stourbridge-FM provided a radio service to the town of Stourbridge between Monday October 29th and Sunday November 25th 2001.

The broadcast was a complete success and included a mixture of chat, songs, live music, sport and local community information.
 

RSL 2

After RSL1, Stourbridge-FM immediately put a plan of action together for RSL2, and its second broadcast was completed in May 2002, which produced even better results, increasing the town's support for a full-time licence for the station.
 

RSL 3

Following the success of RSL2, plans were submitted for RSL3, which broadcast in January 2003.

Again, results improved and the response from the townspeople had significantly increased from RSL2, as Stourbridge-FM continued its pursuit of a full-time licence for the radio station.
 

LIFE AFTER RSL 3

Despite the intention to broadcast RSL4, further plans for a Stourbridge radio station were disrupted, largely due to uncertainties in 2003 caused by the Radio Authority's imminent absorption into Ofcom (the Office of Communications), which took over the regulation of UK radio in early 2004.

In addition to this, the Radio Authority had indicated that Stourbridge would not be considered for its own commercial licence any time in the near future.

With a commercial station for Stourbridge looking unlikely, Stourbridge-FM appeared to have gone as far as it could.
 

STOURBRIDGE RADIO GROUP

In February 2004, a meeting of the Stourbridge-FM members was held at Stourbridge Town Hall.

It was felt that, in light of a commercial station not being on the horizon, a new direction was needed in the project.

Teague decided not to continue with the project, citing personal reasons, leaving the remaining members to start afresh.

The Stourbridge Radio Group was formed.

The group began by appointing a chairman, Dr. Paul Collins, a well-respected local historian.

A string of further appointments followed to form a board of directors, consisting mainly of people who had been involved in Stourbridge-FM.

The group rallied the support of local authorities, including companies who rely on local communities to provide them with their business; Councillors and Members of Parliament.

Representatives of the group now regularly attend public meetings, including those of local Area Committees, to update on the progress of the group.
 

COMMUNITY RADIO

With two tiers of radio existing (BBC radio and commercial radio) there has, for a long time, been calls for a third tier of radio that is intended to better serve communities and to improve society as a whole.

Prior to the formation of the Stourbridge Radio Group, the Radio Authority proposed a scheme called "Access Radio" and 16 access radio stations were created, running a pilot scheme.

Each station was given a 12-month licence and all but two are still on air today, having had their licences periodically renewed.

Stourbridge-FM had applied for an Access Radio Licence, but this bid was unsuccessful.

Ofcom took over from the Radio Authority in January 2004, about a month before the birth of the Stourbridge Radio Group. Proposals for Access Radio took off, with the scheme being re-branded as "Community Radio".

Community stations would be not-for-profit organisations meaning that, although they could generate income and make financial profits, any revenue would be re-invested in the radio station.

The very purpose of community radio would be to improve the lives of people within the community, to give the public a voice, to support initiatives in the most underserved areas and, to sum it all up in two words, to provide social gain.
 

THE RADIO LICENCE

Following a public consultation on community radio, Ofcom invited applications for community radio licences for the first time in September 2004.

The Stourbridge Radio Group submitted its application, expecting to hear a decision around March 2005, with Ofcom aiming to complete the licensing procedure by June.

But delays in the licensing procedure, cause largely by the fact that Ofcom received far more applications than had been expected, meant that there was over a six month delay.

The group's patience paid off in style when, on Wednesday 5th October 2005, Dr. Collins received a phone call from Ofcom to inform him that the group had been awarded a licence.
 

THE 'BRIDGE

The next two years were spent wading through the logistical nightmare of setting up a station, from acquiring premises for studio and transmitter sites to selecting and funding the equipment.

After numerous obstacles were overcome, Ofcom engineers arrived on site on Tuesday 4th December 2007 to check the station's transmission equipment.

Following the all-clear from Ofcom, the station began tests on this date and will launch full programming on Tuesday 1st January 2008.

The station, which is based in Stourbridge, covers the town as well as serving areas as far apart as Brierley Hill, Kinver, Hagley and Halesowen.

Despite being called the Stourbridge Radio Group, the group feels it is only fair to ensure that we are accountable to every section and every person within the above towns, regardless of colour, creed, age or any factor which may result in a normal radio station not meeting their needs.

This will truly be a service made by the community, for the community.
 

LONG TERM

Firstly, the long-term aim is to provide and sustain The 'Bridge as a permanent station and, now that we have our licence, this will become a reality.

In a short space of time, we have received support from many people across the Stourbridge area.

We have also received press coverage from local newspapers including the Express & Star, Stourbridge News and Stourbridge Chronicle, plus the offers of help and support from countless organisations.

We (the board of directors) are holding regular meetings with each other as we prepare to launch the station, after which we will seek to become more involved within the community itself to help us fully integrate within it.

We also intend to involve the local community in surveys to find out how we can tailor the radio station so that it appeals to them, no matter what their age, musical tastes or interests.

Check out the News page for updates. If you have any further queries, you can contact the appropriate department by visiting the Contact page.
 
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The Stourbridge Radio Group is a member of the Stourbridge & District Chamber of Trade

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